Why a company should use bulk SMS marketing 

Tech info

In today’s technologically developing and fast evolving world, it is essential and also the key factor for organizations to reach their clients anywhere and at anytime. As the technology is developing every day shifting from radio to magazines and newspapers, television to internet and emails to text messaging. Amongst these using bulk SMS service is certainly the most direct and effective way of marketing that a company can use to reach their clients. As stats show, it is likely that a text message sent will be opened by recipient comparatively faster than the promotional messages sent via email.

Creates personal connection

Text messaging can also assist to personalize the messages to the clients. For example, sending a message on birthday or on anniversary will create a positive impact about your company that your clients will remember at the time of next visit or shopping. In short, building a personal relation with your clients will affect your reputation as well as revenues. With this technique you can reach a group of people who are or might be interested  in your services or products. It also helps you retain and attract clients. Thus, this automatically improves the bottom line.

Pocket friendly text message marketing for corporate and small companies

Bulk SMS for Schools are very helpful, these can be also helpful for industries and sectors like  universities, colleges, construction companies, product selling brands, IT companies etc. Text messages are five times more responsive than a regular email, thus they are a great way of communication for the organizations to reach their clients. SMSs are also time efficient as creating a message is easy and takes only few minutes. More importantly it saves more productive time not just of the business, but also of the client. One more reason why a business should use this strategy is the cost effectiveness of SMS. It uses a small percentage of the budget used for marketing, which is very pocket friendly as well as effective. Text message marketing being a great tool in the field of marketing will certainly be a competitive edge as the competitors may not be using this strategy and the texts sent by you will have better impact.

Go green with text messages

Text message marketing is an eco-friendly technique of communicating with clients. Just think about the quantity of papers used for this, the cartridge for printing them, envelopes and all these are fully eliminated by using text messaging service. Go green with text message marketing.

Given the open rate for an transactional SMS has a great difference to that of an email it  assists an organization to share messages instantly about exclusive offers, discounts and deals that you give to your customers during end of season or festivals. Text message on being extremely fast will actually send the text in the client’s pocket, which is a great marketing technique that a business can us. Sending concise, clear and short messages is certainly efficient and effective way to reach the clients directly, also there are no barriers and text messaging is flexible and reliable for the business as well.

Written by admin